According to Anne Helmond (2010) ' Identity 2.0: Constructing identity with cultural software', identity is constantly changing and evolving.  It is also 'indexed' and searchable.  As a media professional with a portfolio of published cartoons, applications and game designs, animation and media startups, "Art direction" is an integral and assumed part of this identity.  However, coming in as an "outsider" from the art community, having studied computer science instead, presenting a deep passion and dedication for art - as the "ianpressionist" - could do well to complement the "ianimator" identity. The title itself is inspired by a book I my mother gave me as a child, The Impressionists by William Gaunt.  The book cover font also left an indelible impression on me.  The website title font encapsulates this.  In the absence of formal art credentials, my personal branding utilizes my deep personal connections with art.